Role of Marketing In B2B Sales

Business-to-business (B2B) sales can be described as a sales approach where one company sells goods or services to another company. This is sharply in contrast to B2C sales, or business-to-consumer sales, in which a company sells products and services straightway to the customers. When it comes to B2B vs B2C product management, B2B sales are much more complicated and challenging and need many individuals who can play various roles over an extended sales cycle. B2B sales sometimes include several talks for several weeks rather than a single transaction. Product Life Cycle It takes a good amount of time to know individual clients and develop a bond with them and grow your business. The main idea behind B2B customer lifecycle marketing is to develop this relationship by maintaining a good communication with clients at the right time. The customer's lifetime trust and support can be gained with their initial perception of your company and services. And it continues past the point of c...